Adella is
Business superintelligence that acts.
Businesses are now run by intelligence that never sleeps. Yours is either one of them or competing against them.
Adella is a suite of marketing and business growth apps. Each app brings the intelligence, the strategy and the next action to one area of your business. Together they cover every area, in the detail each one needs and no more.
- Every nightAdella reads every account, finds the money your marketing is losing, and shows you what to fix: the budget to move, the ads to replace, the clients to update, the deals to chase.
- Every morningYou read the detail on every area that needs action, and you decide.
The apps
One app for each area of growth.
Each one is named here, with what it does and what it promises. Start with the free one. The rest are on the same login.
-
Ad spend, sales, customers and products
Live. Free to start.
What it reads, every night
- Google Ads
- Meta
- Microsoft Ads
- TikTok
- X
- Criteo
- Klaviyo
- GA4
- Shopify
- Magento
What it does
Analyses each channel in depth, then correlates all of them, so ad spend is judged against real orders and real profit rather than each platform's own claims. Studies your customers and your products too: who buys again, what they buy first, where the margin is. Then applies Adella's own models, built on ten years of running accounts, to show you what to fix and where the next dollar should go.
What it promises
You will never pay again for a click that does not sell.
-
Strategy
Beta. Strategy level.
What it does
Explains why your sales went up or down, cause by cause, in dollars, and lays out what to do about each cause before the meeting.
What it promises
You will have the answer before anyone asks the question.
-
Ads and creative
Beta. Strategy level.
What it does
Tells you which ads have stopped working and which angles are winning in your own account, and drafts the next ad in your brand's voice when you ask.
What it promises
Your next ad will start from what already sells.
-
Client service
Beta. Strategy level.
What it does
Keeps every client's results, the money you saved them and the renewal case ready each morning, and drafts the client update when you ask.
What it promises
Every client will hear the numbers from you before they ask.
-
Sales pipeline
Beta. Request access.
What it does
Scores every deal on its real chance of closing, shows the forecast two ways, and flags the deals going quiet while there is still time.
What it promises
You will hit the number you forecast.
Who it is for
Three kinds of business already run this way.
Find yours. Each one has its own page with the full case, and its own way in.
-
You run ad accounts for clients.
Agency owners and account directors
What Adella does for you
Every client account is read every night, before the client looks. Adella Insight prices what each account is losing and shows the fix. Adella Account Manager keeps each client's results and the money you saved them ready for the renewal, and drafts the client update when you ask.
What it promises
Keep every client. Keep your margin. Hold your fee.
-
You spend your own money on ads.
Brand owners and CMOs
What Adella does for you
Adella Insight finds the spend that is not producing sales and judges every campaign on real profit from your own orders, product by product. Adella Strategist explains why sales moved and lays out what to do about it before anyone asks you.
What it promises
More sales from the ad money you already spend.
-
You carry a number.
Sales leaders and their reps
What Adella does for you
Adella CRM scores every deal on its real chance of closing, shows the forecast from the numbers next to the forecast from the reps, and flags the deals going quiet while there is still time. Reps work from their own mailbox and calendar.
What it promises
Hit the number you forecast.
How it works
Connect tonight. Read it tomorrow morning.
The same four steps for every app, from the first night on.
- ConnectSign in and connect your ad accounts, your analytics and your store. Four minutes for most businesses. Adella reads your data; it does not change anything in your accounts.
- Every nightAdella loads the last 450 days, reads every account in depth, correlates the channels, and runs its checks: budget, bidding, tracking, audiences, ads, products, customers. Each finding is priced in dollars from your own orders.
- Every morningYou read the detail on every area that needs action: what was found, what it costs you, and what to do about it. You decide. On the Automation level, approved fixes are applied for you.
- The recordEvery finding, every decision and who made it, and what it returned, kept on the record. At the renewal, the board meeting or the quarter review, the numbers are already written down.
Customers
Built inside an agency, on its own clients, for ten years.
Adella ran 43 accounts at Adella Digital before the first outside customer. These are some of them.
Pricing
Start free. Pay when the findings are worth more than the fee.
Four levels on one account. Report is free for as long as you want it. Each level above it adds more of what Adella does with the findings, and a price per managed account.
Adella is
Business superintelligence that acts.
Connect tonight. Read what your accounts are losing tomorrow morning.
One Adella account for every app.