Business superintelligence that acts.
Pricing:
Start free. Upgrade when a locked fix is worth more than the fee.
Report reads your accounts every night, free. Insight finds every leak and prices it. Strategy lays out the plan, and drafts the ads and the replies when you ask. Automation applies the fixes with your approval. Each level adds a level of intelligence, and every level writes to the same record.
Start on Report. Upgrade from inside it when a locked fix is worth more than the fee.
The four levels:
Report shows you the leak. Insight prices it and names the fix. Strategy lays out the plan. Automation applies the fixes you approve.
Report Free
Read
$0 always
Frontier AI turns your numbers into sentences a client or an owner can read. It never writes a number.
One business, or one client workspace on the agency path.
- Connect Google Ads, Meta, GA4, Shopify or Magento; Amazon when approved
- Every account read every night against the full list of known leaks
- The morning page and the weekly email: every leak listed and priced from your own orders
- A set of findings fully open, with the fix set to be published
- Every other finding shows the problem and its cost; the fix is in the Insight level
- The standard reports
- One strategy question a week
- Free for as long as you want it.
What it does for the business:
- You know what every account is losing, in dollars, before you spend anything finding out.
- The question every client and every board now asks, why pay for management when the platforms optimize themselves, gets a first answer tonight: the list of leaks, priced.
- The record starts on night one. Every prediction made from now on is there to check later.
Insight
Decide
$399 a month per business
Adella's own models, built on ten years of accounts like yours, decide what is wrong and what it costs, from your store's own orders.
The business that wants every leak found, priced and fixed. On the agency path, per managed account.
- Everything in Report
- Every finding open, with the fix and the exact campaign, ad or product named
- All eleven channels and stores
- The daily morning email
- Profit, not ROAS: real profit from your cost of goods, discounts and refunds, by product
- The written record: who approved what, what was predicted, what was measured
- Up to 3 users
- On the agency path: the agency workspace, separate connections per client, permissions, the audit log, white-label reports and the client's monthly document
What it does for the business:
- Money moves from what is not selling to what is, every night, without hiring anyone to find it.
- Campaigns are judged on profit from your own orders, so a campaign above its ROAS target and below zero profit is caught in a night, not a quarter.
- Every change has a written reason and a measured result, so growth can be explained to the owner, the board or the client by campaign and by month.
Strategy
Plan
$799 a month per business
Frontier AI works out why the number moved, lays out the plan, predicts what each change returns, and drafts the ad and the client reply when you ask. Every figure still comes from your data.
The business or agency that wants the plan laid out before the meeting, and help drafting the ads and the replies.
- Everything in Insight
- Adella Strategist: all standard questions, unlimited; ask the account anything; diagnose; plan and simulate; the lift test
- Adella Creative Lab: brand memory, variant sets, images, the compliance gate Beta
- Adella Account Manager: the morning briefing, drafted replies, promises and alerts, the client timeline Beta
- PPC Audit documents each month number to confirm
- Unlimited users
- Priority backfill for new accounts
What it does for the business:
- The questions you are asked in the Monday meeting are answered before it, from your data, with every figure linked to its source.
- The new ad is drafted the night the finding lands, and the client's reply is in your drafts before you open your inbox.
- Strategist hours come back to billable work. The system does the checking and the first draft; the team does the judging and the client conversation.
Automation
Act
$999 a month per business
Fixes are applied from the finding with your approval. You set which kinds of change can run without review, and the bigger the change, the more approval it needs. Everything it does is recorded.
The business or agency that wants the fixes applied, not just found. For five or more accounts, an annual contract with the procurement pack.
- Everything in Strategy
- Fixes applied from the finding with your approval: Meta now, Google next
- The approval queue and roles
- Autonomy settings by kind of change, under the rule that bigger changes need more approvals
- Your own checks and rules, defined for your workspace
- Export and API; single sign-on and the security pack for procurement
- Named contact, onboarding, quarterly review
- Annual contract available for five or more accounts terms to confirm
What it does for the business:
- The leak found tonight is closed tomorrow, by the system, with a named person's approval on the record.
- The whole book runs to your rules. Your own checks apply to every account, and approvals scale with the stakes of each change instead of the size of the team.
- Security and procurement review is done once and reused for every client.
The nightly check is the same on every level, including Report. The levels change how much of the work the software does. Prices are billed monthly with no contract unless stated. Agencies pay the same four levels per managed account: list price for one or two accounts, 25% off at three or more, 50% off at ten or more. Adella CRM is priced separately, at $49 a seat a month once it opens to outside teams.
Side by side:
What you get at each level.
| What is included | Report$0 | Insight$399 /mo | Strategy$799 /mo | Automation$999 /mo |
|---|---|---|---|---|
| The AI at this level | Writes the sentences | Finds and prices the leaks | Reasons, plans and drafts | Acts within your rules |
| Every account read every night, the full list of leaks | ✓ | ✓ | ✓ | ✓ |
| Findings open with the fix | A set | All | All | All |
| Channels and stores | 5 | 11 | 11 | 11 |
| Morning email | Weekly | Daily | Daily | Daily |
| Profit, not ROAS: real profit by product | – | ✓ | ✓ | ✓ |
| The written record | – | ✓ | ✓ | ✓ |
| Agency workspace, white-label reports, audit log (agency path) | – | ✓ | ✓ | ✓ |
| Standard strategy questions | 1 a week | 1 a week | Unlimited | Unlimited |
| Ask the account anything; diagnose; plan and simulate; the lift test | – | – | ✓ | ✓ |
| Adella Creative Lab and Adella Account Manager (beta) | – | – | ✓ | ✓ |
| PPC Audit documents each month | – | – | ✓ | ✓ |
| Users | 1 | 3 | Unlimited | Unlimited |
| Fixes applied with your approval (Meta now, Google next) | – | – | – | ✓ |
| Approval queue, roles, autonomy settings by kind of change | – | – | – | ✓ |
| Your own checks and rules | – | – | – | ✓ |
| Export, API, single sign-on, security pack | – | – | – | ✓ |
| Named contact and quarterly review | – | – | – | ✓ |
The AI at each level:
More intelligence at each level. At the top, it does the work for you.
Report: your numbers, written in plain words every morning.
Frontier AI turns your numbers into sentences a client or an owner can read: what happened, what it cost, in plain words. It never writes a number. Every figure on the page comes from your accounts and your store.
Insight: every leak found and priced in dollars.
Adella's own models, built on ten years of accounts like yours, check every account every night against the full list of known leaks, decide what is wrong, and price it from your store's own orders.
Strategy: the plan laid out, and the ads and the replies drafted when you ask.
Frontier AI works out why the number moved, lays out the plan, predicts what each change returns, tests whether the ads caused the sales, and drafts the ad and the client reply when you ask. Every figure links to its source.
Automation: the fixes made for you, within your rules.
Fixes are applied from the finding with a named person's approval. You set which kinds of change can run without review; the bigger the change, the more approval it needs. Everything it does goes on the record.
Where each product sits:
Every product on one account. Here is which level unlocks which.
Included in Strategy and Automation: all standard questions, ask the account anything, diagnose, plan and simulate, the lift test. One question a week on Report and Insight. Adella Strategist.
Included in Strategy and Automation while in beta and after. Adella Creative Lab.
Included in Strategy and Automation while in beta and after. Adella Account Manager.
Priced per seat, outside the four levels: a sales seat and a marketing account are different units. In beta, running Adella's own sales; access for outside sales teams opens as the beta grows: free trial, then $49 a seat a month. Adella CRM.
Compared to:
Put in your numbers. See what a year of Adella pays back.
Enter your numbers. See what a year of clients kept, hours saved and fees held is worth, against what Adella costs on the Insight level per managed account. Compare it with your next hire.
The defaults are examples and every number can be changed. Report costs nothing. The figures are for managed accounts on the Insight level: $399 each, $299 at three or more, $199 at ten or more.
For one business:
If you spend $50,000 a month on ads, moving 5% of it from what is not selling to what is puts $30,000 a year back into growth. The Insight level is $399 a month.
Questions:
Before you sign up.
Is there a contract?
No. Monthly, cancel any time. The annual contract on Automation is optional, for five or more accounts.
What happens to my data if I leave?
It goes with you. Disconnect any time and the data is removed.
Do you need a card for Report?
No. Report is free for as long as you want it.
Will anyone call me?
Not unless you ask.
Is it one account for all five products?
Yes. One Adella login. Insight, Strategist, Creative Lab and Account Manager all open inside it. CRM opens to outside teams as its beta grows.
What does beta mean here?
Working today, changing every month. Creative Lab and Account Manager are included in Strategy and Automation while in beta and after; the level's price covers them.
How do agencies pay?
The same four levels, per managed account. List price for one or two accounts, 25% off at three or more, 50% off at ten or more. The agency workspace, white-label reports and the client's monthly document come with the Insight level on the agency path.
Is there a trial of the paid levels?
Report is a trial that never ends. From inside it, every locked finding shows what the Insight level would give you. A fourteen-day trial of a paid level is available on request.
Business superintelligence that acts.
Free to start. One Adella account for every app.