Business superintelligence that acts.
Adella CRM:
Know which deals will close. Catch the ones going quiet in time to save them.
Every lead. Every deal and how likely it is to close. The forecast from the numbers next to the forecast from the reps. Follow-ups sent from each rep's own mailbox, and meetings booked on each rep's own calendar. For any sales team in any business.
Adella CRM is in beta and runs Adella's own sales today. Access for outside sales teams opens as the beta grows. $49 a seat a month once it does.
01The pipeline
Every deal, with its real chance of closing.
The forecast from the numbers, which is automatic and wrong in a predictable way, and the forecast from the reps, which has judgment in it and bias too. Both are saved every night and compared with what really closed, so you learn whose numbers to trust. Forecasting.
Adella CRM · Beta
Pipeline $616k. Forecast from the stages $287k. Reps commit $340k.
Follow-ups go out from the rep's own mailbox. Illustrative pipeline.
02The number
You will hit the number you forecast.
What is in the pipeline now, what moved, where deals slow down, where they die, why they die, who is doing the work, whether the calling is working, which lead sources bring revenue, whether partners bring business, and how accurate the forecasts were. Reports.
Two forecasts, side by side
Reps commit 18% more than the stages support. The gap has held for six weeks.
Both numbers are kept every week, so the gap is a record, not an opinion. Illustrative pipeline.
03The quiet deal
The deal going quiet will be on your list before the quarter misses it.
The screen a rep works from all day. Hot leads first, then follow-ups that are due, then strong signals, then prospects nobody has called yet, then redials. Each call shown in the contact's local time. Do-not-contact and opt-outs enforced everywhere.
The call list
Going quiet this week
- Meridian DentalProposal sent, $48,00019 days silent
- Larkspur LogisticsPricing call held, $31,50012 days silent
- Brightwater ClinicsDemo booked, $22,000Follow-up drafted
Each one is on the rep's call list with a follow-up drafted from their own mailbox. Illustrative pipeline.
The beta:
Ask for a seat. Run your pipeline the way Adella runs its own.
Adella CRM is in beta, running Adella's own sales. Access for outside sales teams opens as the beta grows: a free trial, then $49 a seat a month.
Email us. Nobody will call you unless you ask.
Pipeline $616k. Forecast from the stages $287k. Reps commit $340k.
Follow-ups go out from the rep's own mailbox. Illustrative pipeline.
What else it does:
A deal died three weeks ago and nobody noticed until the forecast missed. It was still marked “proposal sent”. The rep had moved on, the follow-up never went out, and the pipeline still counted it as likely. Every pipeline has a dozen of these. They are found at the end of the quarter, too late to replace. Adella CRM finds them the week they go quiet.
A pipeline for each line of business
Each line of business gets its own pipeline, with its own stages, chances of closing and fields, set up in minutes without a developer. Every stage change is saved to history, so how fast deals move and how many close is measured from what really happened. Pipeline and call queue.
The rep's own mailbox and calendar
One-to-one email from each rep's own mailbox, with replies landing in their inbox. Meetings created on their own calendar, with a booking link. Bulk email sequences stay in your sequencing tool. The CRM never sends in bulk. Mailbox and calendar.
Rules, quotes and an audit log
Rules that create a task, assign an owner, move a deal or send a templated email when something happens, tested with a dry run first. Quotes with version history and e-signature. Every change to every field logged with who made it and when. Workflows and quotes.
The three rules:
- 1
Every number on the page comes from your data. Not one is generated.
- 2
Nothing changes in your accounts until a named person says yes.
- 3
Every decision is recorded with its prediction and its measured result. Neither is edited afterwards.
The two forecasts:
The two forecasts for one rep, one quarter.
| Period | From the numbers | From the rep | Actual |
|---|---|---|---|
| July | $184,000 | $210,000 | $171,500 |
| August | $196,000 | $225,000 | $168,200 |
| September | $202,000 | $240,000 | $179,900 |
| Read | Too high by 9 to 14%: the chance of closing at “proposal sent” is set too high | Too high by 23 to 33%: this rep is always optimistic |
Example pipeline, one rep, one quarter. Figures invented to show the format.
Email us. Nobody will call you unless you ask.
Business superintelligence that acts.
Free to start. One Adella account for every app.