Business superintelligence that acts.
Pipeline and call queue:
Every deal with its chance of closing, every move recorded, and a call list for the day.
You set up the pipeline yourself: the stages, their order, the chance of closing at each one, and the fields that line of business needs. Adding a new line of business takes minutes, not a developer.
Adella CRM is in beta and runs Adella's own sales today. Access for outside sales teams opens as the beta grows. $49 a seat a month once it does.
Pipeline $616k. Forecast from the stages $287k. Reps commit $340k.
Follow-ups go out from the rep's own mailbox. Illustrative pipeline.
How it is built:
Organizations and people
One record per company, keyed on its web domain so duplicates cannot form. The people under it, with verified emails and phone numbers, roles, time zones, and opt-outs that are permanent. No import, merge or automation can clear an opt-out.
Deals
One open deal per company per line of business. Stage, owner, lead source, value, next action. If a lost deal comes back, the same record is reopened and the history is kept.
Stage history
Every stage change is saved: from, to, who, when, why. How fast deals move, how many close, and how accurate forecasts were are all worked out from this history, never from the current stage alone.
The call list
In order: hot leads (a trial that connected one account and went quiet, a free audit finished in the last day), then deals whose next action is due, then strong signals, then prospects nobody has called yet, then redials, at most four times. Never on the list: do-not-contact, call opt-outs, and any company that is already a customer of another line of business.
The call card
One key per call outcome. The contact's local time in front of you. The last three activities without scrolling. Notes that save themselves. Logging an outcome takes you to the next call.
Signals across lines of business
Rules find the next conversation: a company that reached a pilot in one line of business and fits another is flagged, with a score and a reason.
Email us. Nobody will call you unless you ask.
Business superintelligence that acts.
Free to start. One Adella account for every app.