Business superintelligence that acts.
For brands:
More sales from the ad money you already spend.
Roughly a third of what you spend on ads buys nothing. It leaks out in places too small and too many to find by hand. Find them tonight, fix them with one approval, judge every campaign on real profit from your own orders, and have next quarter's plan laid out before the meeting.
Connect Google Ads, Meta, GA4 and your Shopify or Magento store in four minutes. The first findings arrive tomorrow morning.
01The money
Sell more without spending more.
Money that is not making sales is found and moved to what is. Growth comes from the budget you already have. Adella Insight.
Adella Insight · Free
An estimate from the published waste rates, split across the four levels in the proportions the nightly check finds most often. The real number for your accounts takes one night and costs nothing.
02The profit
Know which campaigns make you money, product by product.
Profit worked out from your cost of goods, after discounts, refunds, returns and shipping, by campaign and by product. The campaign that looks good and loses money, named. Profit, not ROAS.
Profit, not ROAS
4.1x ROAS on the platform. A loss of $3,200 in the store.
| Measure | The platform shows | The store recorded |
|---|---|---|
| Ad spend | $9,400 | $9,400 |
| Revenue | $38,500 (4.1x ROAS) | $36,100 recorded |
| Discount | not counted | $7,200 |
| Cost of goods | not counted | $18,050 |
| Refunds and returns | not counted | $2,900 |
| Shipping | not counted | $1,750 |
| Profit after ad spend | looks like +$29,100 | −$3,200 |
Break-even from your own cost of goods. Illustrative account.
03The answer
Know why sales moved before anyone asks you.
Why sales moved, whether Google or Meta is working, what next quarter's plan should be, written from your own data with every figure linked to its source. Adella Strategist.
Adella Strategist · Strategy level
Why did sales drop in September?
Net sales were $182,400 against $212,900 in August, a drop of $30,500. Three things explain most of it.
Every figure links to its source. Illustrative account.
Tomorrow morning:
See what your accounts are losing by tomorrow morning. Free.
Connect Google Ads, Meta, GA4 and your Shopify or Magento store in four minutes. The first findings arrive tomorrow morning, priced, with the fix beside each one.
Report is free for as long as you want it.
Every number comes from your data. Nothing changes without your approval. Every decision goes on the record.
Your record:
| Date | Change | Approved by | Predicted | Measured, 30 days |
|---|---|---|---|---|
| Nothing yet. Approve a finding above. | ||||
Illustrative account. On your account the measured column fills in 30 days after the change, from your own orders.
What else changes:
Every loss found and stopped this month.
Every leak in budget, bidding, tracking and audience is found, given a dollar cost, and fixed before the month ends, not after.
Your next ad, drafted in your brand's voice when you ask.
Ad copy and variations from your brief, in your brand's voice, from a memory of your brand, checked against your rules and the platform's before they can go live. Adella Creative Lab.
Your monthly report, written from the record for your review.
What happened, why, what was changed, what it returned, written from the record so the owner or the board can understand it. You check it and send it. Adella Account Manager.
Which products:
Four products on one account. Pay for one level.
Start with Adella Insight on the free account. The Insight level opens every fix on one business for $399 a month. Strategist, Creative Lab and Account Manager are in beta and included while they are. Pricing. The full case for brands, on the Adella Insight pages.
Business superintelligence that acts.
Free to start. One Adella account for every app.