Business superintelligence that acts.
Ask the account:
“Why did sales drop in September?” answered before the meeting.
The standard questions of the job, answered from your own accounts every night, in plain sentences. Every figure comes straight from your data.
Why did sales drop in September?
Net sales were $182,400 against $212,900 in August, a drop of $30,500. Three things explain most of it.
Every figure links to its source. Illustrative account.
The standard questions:
Eight questions every account gets asked. Answered before anyone asks you.
Why did sales move, and what caused it
How is Google Ads performing against last month and the same month last year, and what should change
The same review for Meta
Is traffic quality good enough, and how to improve it
Where new customers come from, and how to get more
What role discounts and promotions played
What the same period last year tells us
What the plan for the period should be
Each standard question runs the same way on every account, with its own data plan and rules. Adella maintains the list and adds to it without a software release.
One question, answered:
A real answer, word for word.
Why did sales drop in September?
Net sales were $182,400 in September against $212,900 in August, a drop of $30,500 (14%). Three things explain most of it.
First, the August promotion. The 20% code ran until 28 August and 38% of August orders used it. September had no code and 11% fewer orders, with average order value up $4. About $17,000 of the gap is the promotion ending, not a fall in demand.
Second, Meta prospecting spend was cut 22% on 9 September after the pacing alert, and new-customer orders from Meta fell 19% in the three weeks that followed. About $8,900 of the gap is here, and it was a decision, not a leak.
Third, GA4 conversions stopped reporting from 14 to 17 September while orders in Shopify continued. Reported revenue for those days is about $4,100 too low. The sales happened; the report did not see them.
What to do: keep the prospecting cut, because profit improved by $2,300 for the month. Fix the GA4 tag before the next report. Decide whether October gets a promotion or holds price. Last October held price and grew 6% on September.
Every figure above comes straight from the account and the store. AI wrote the sentences, not the numbers. Illustrative account: invented to show the format.
Any other question:
Ask anything else
Ask anything about the account in plain language. The answer is worked out from the same data, read only, and every figure links to its source. Ask a follow-up and the answer builds on the last one.
The rule
The AI never makes up a number. Every figure in every answer comes straight from your account or your store. A second check rejects any answer with a number the data did not supply.
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