Business superintelligence that acts.
Compare: Reaktion:
Reaktion tracks profit per order. Adella Insight finds the leaks at four levels and keeps the record.
Reaktion gives you server-side tracking and profit on ad spend. Adella Insight gives you the nightly check across the account, the strategy, the funnel and the business.
Same connections. Four minutes. Keep the other tool if you want it.
3 leaks found overnight across Google Ads, Meta and Shopify. $5,900 a month.
Every figure comes from your own orders. Illustrative account.
What each does:
What each one does for you, row by row.
Reaktion is ecommerce tracking and profit analytics: server-side order tracking, profit after cost of goods, shipping, fees and returns, and sending profit data back to the ad platforms so they optimize for profit. Plans are by order volume (Rise from $169 a month for 1,000 orders and one store), with an agency program paying 20% recurring commission on referred clients, as published in September 2026. Each row is checked against the other product's public pages and re-checked every quarter. Last checked: September 2026.
| What it does | Reaktion | Adella Insight |
|---|---|---|
| Server-side order tracking | Yes; this is the base layer | No |
| Profit after cost of goods, shipping, fees and returns | Yes | Yes: break-even, contribution, profit by campaign and product from the store's orders |
| Sends profit data back to the ad platforms | Yes | Not yet |
| Checks every account every night against a catalog of known leaks in the account, the strategy, the funnel and the business | Dashboards and a creative cockpit | Yes, the full catalog, with the rule behind each check published |
| Writes the fix as a specific change | Not described | Yes |
| Records who approved each change, the prediction and the measured result | Not described | Yes |
| Agency workspaces with per-client connections and permissions | Single login across clients | Yes, on the agency path |
| Agency commercial model | Client pays; agency earns 20% commission | Agency or client pays; referral margin on Automation coming |
| Price basis | Per store, by order volume | Free; then per business or per managed account |
Where they overlap:
Where Reaktion is stronger: the tracking layer and profit write-back to the platforms. If you want the platforms bidding on profit today, that is Reaktion's product. Adella Insight checks all four levels where the money leaks and records every decision. Sending profit data back to the platforms is planned, and will need a person's approval.
Also compared:
The same rows, against the other tools you may be using.
The claim:
What only Adella Insight does for you.
No other product checks all four levels in one run. Fix a leak at one level and the waste moves to the next. Check all four and the waste has nowhere left to go. Checked against each product's published features, September 2026.
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